Business Model
The traditional way to bring a technology or idea to market is through the formation of a new company with venture funding. Yet, getting venture financing for technologies that are oriented to mature and established markets is problematical. Furthermore some technologies are so immature relative to their requirements for commercialization that achieving adequate financing and more importantly expertise is very difficult.
The Acorn approach is to leverage our internal and networked expertise, which consists of nationally renowned technologists/inventors and business people to add value to the development of early stage technologies followed by commercialization through licensing or company formation. Acorn:
- Acquires technology.
- Undertakes additional development, often to the point of engineering prototype or technology demonstration.
- Performs business development.
- Commercializes the technology, primarily through licensing.
In addition to our internal skills, we at Acorn are guided by an extensive network of prominent industry, technology and business experts.
Our model creates a unique value proposition for investors, inventors and industry through:
- Broad Industry Focus
- By concentrating on a range of technologies in several markets, we are not dependent upon the success or failure of one industry or technology set. We select inventions to develop and license based upon their merit and viability, regardless of the industries they serve.
- In-depth Market Knowledge
- We can assess what is necessary to advance technology to the level of commercialization. We perform market research, sizing, and targeting as core components of the Acorn Development process. We aim to be profitable by pursuing concepts that work, not merely to explore interesting ideas.
- Mature Market Penetration
- We develop inventions that are often applicable to mature markets, which can quickly lead into very large sales. Rather than forming a new company that competes in a market with many rivals, we take the technology directly into a large market through licensing agreements with industry leaders.
- Develop & Acquire Inventions
- Acorn recognizes that brilliant inventions do not arise solely within our walls. We are always open to outside ideas, and encourage individual inventors, academia and corporations to leverage our strengths to develop their technologies.
View how our model works for: